Toy Store Owners Rule!!

I went into Portland last night to Green Frog Toys in the Pearl district in Portland. There I met up with some of the coolest people I know, and they all own toy stores. Pat Fielder who owns Green Frog was there of course. You may be more familiar with her other store, Childs Play that is up on Northwest 23rd. Also present was Eddie who owns Mudpuddles in Sherwood, and her manager Rebecca, Katey and Errol Noel from the Toy Factory in Corvallis, Mary Sissons from Kazoodles in Vancouver, Jen from G Willikers in Hood River, Sherri from Let's Play in Hillsboro, Celia from Frogs and Pollywogs in Albany, Merrick from Piccolo Mondo in Bethany village, and Grammy and Nona from Grammy and Nona's on NE Lombard in Portland. At other events we have entertained Bill from Sandcastle toys in Newport, Stacie from Leapin' Lizards in Bend, and Ty and Joan of Thinker Toys in Multnomah village.

We get together to talk toys, and to see how we are all faring with whatever seems to be at issue currently. This year the economy, last year toy recalls, always stinky diapers, and reviews on new toys. We always come away with new ideas to implement in our own stores. New practices that benefit us and our customers. It is through this practice that many of our stores feel so familiar to our customers when they are traveling from one town to another. Most of us are members of ASTRA which is the American Toys Specialty Retailers Association.

I am able to rely on the experience of the other toy store owners, and bring fresh insight and new ways of doing things in return. We help each other fill customer requests so that we don't need to order a minimum to make our people happy. We learn about new items on the market so we can have the best quality most exciting toys in our stores for our customers. Through my association with them, I have discovered Zoobies, Wheelie Bugs, Play foam, Quirkle, and so many more... it would be silly to list them. I guess my point is that I and my customers are so much better off for my knowing these folks. I can stand on their shoulders and speak with the confidence of having decades of experience behind me. Just wanted to mention the men and women behind the curtain because well, they rock.

A Toy Expert

I find the concept of "Expert" an interesting one. I remember my first day at hopscotch when a customer asked me for a recommendation. She thought I was the expert. I was the Toy Store Owner, of course she thought I was an expert! I felt like such a phony showing her the things I liked, things my children liked, and explaining the why's as I perceived them. That first week I made many recommendations to customers. I recommended the Darda track because of my memories of my own son playing with the track at Kids at Heart in Portland, his desire brimming over, and the birthday on which he received it. Oh, the glorious day! I recommended Gertie balls for children who had developmental challenges and for two year olds. I did this because I had purchased one for my daughter as an impulse buy at Child's Play in Northwest Portland when she was about two. That ball was in and out of diaper bags, chewed on, washed off, inflated, deflated, and always easy for Zoe to catch, so I recommended it. But I was just a mother, not an expert, and felt like a complete poser! I didn't fully appreciate the value of my own accumulated knowledge. I had been a homeschooling mother of three for 12 years at that point. I had purchased countless birthday gifts, seen what worked, what broke, what the kids loved IN SPITE of it breaking... Balsa Wood Airplanes come to mind. Now, five years down the road I have made recommendations for THOUSANDS of gifts. I have read many books, gone to more trade shows than I would like, been mentored by many members of the American Specialty Toy Retailers Association (ASTRA) some of whom have decades of expereince in the toy industry. I have squeezed, pushed, pulled, and ridden some of the craziest most wonderful inventions in the known universe. I have written "body organ slime $2.50" in big letters and my best handwriting.
I am a Toy Expert. I'm afraid to date, the position does not come with a cape, but I do get to wear a great apron complete with scissors, sharpies, and a box knife. With that and my trusty price gun I am quite a well equipped superhero indeed. So now, I've amassed enough information that I think that I have a lot of useful things to say, about toys, children, and life in general. Welcome to the hopscotch blog.